Creating a better experience for your sensitive skin, one product at a time.
Low allergy, mild and barrier-friendly skin care.
Shop nowIf you find choosing skin care stressful, you're not alone.
Trying a new product when your skin is reactive often means you're not asking will this make my skin better? As much as will it make it worse?
Yet using reliable pharmacy brand products can feel like being on a skin care diet.
Read moreWelcome to easier, better choices for your skin
We work with scientists who understand reactive skin, taking the guesswork out of your hands. And because sensitive skin care too often feels utilitarian, we focus on beautiful plant and bio-based ingredients, ethical sourcing and elegant textures.
We care about creating skin care you'll want to come back to, every day.
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1. Cleanse with care
Changing to the right cleanser is one of the simplest ways to improve your skin, and that's why we created a cleanser first.
2. Protect your skin
Concentrated hydrators and barrier protective lipids bring comfort to dry, stressed skin.
If you need the protection of a rich product without the heavy feel, this is for you.
3. Protect the planet
For every product sold, £2 goes to the World Land Trust, so you can help them on their mission to protect the world's most threatened habitats, acre by acre.