Creating a better experience for your sensitive skin, one product at a time.

Low allergy, mild and barrier-friendly skin care.

Shop now

If you find choosing skin care stressful, you're not alone.

Trying a new product when your skin is reactive often means you're not asking will this make my skin better? As much as will it make it worse?

Yet using reliable pharmacy brand products can feel like being on a skin care diet.

Read more

Welcome to easier, better choices for your skin

We work with scientists who understand reactive skin, taking the guesswork out of your hands. And because sensitive skin care too often feels utilitarian, we focus on beautiful plant and bio-based ingredients, ethical sourcing and elegant textures.

We care about creating skin care you'll want to come back to, every day.

Shop now

1. Cleanse with care

Changing to the right cleanser is one of the simplest ways to improve your skin, and that's why we created a cleanser first.

Buy now

2. Protect your skin

Concentrated hydrators and barrier protective lipids bring comfort to dry, stressed skin. 

If you need the protection of a rich product without the heavy feel, this is for you.

Buy now

3. Protect the planet

For every product sold, £2 goes to the World Land Trust, so you can help them on their mission to protect the world's most threatened habitats, acre by acre.

Visit the World Land Trust