How gentle is gentle?
Everything you put on your skin sits somewhere on a mildness spectrum. Yet the ingredient list can't tell you where.
A moisturiser can be fragrance-free yet trigger irritation. It can be dermatologically tested and still not be the gentlest.
To benefit from gentle skincare it needs to actually be gentle. So how do you choose?
We're using a new ultra-sensitive testing technology so you know what you're putting on your skin is really, truly gentle.
Starting with our cleanser, a simple graphic will show the mildness score, so you know you're doingthe right thing for your skin.
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