I get excited when there's an opportunity to use materials which consume fewer resources. It means you can feel good about what's in your bottle - a window into the kind of future that works better for everyone.
Here's how we do that at present:
This may sound like a marketing term. Actually, it's a set of rules designed to minimise the environmental impact in terms of waste, energy use and the use of renewable feedstocks. We also certify to the COSMOS-standard where possible, which is based on the 12 principles of green chemistry.
No. of green chemistry derived ingredients used: All
Biotechnology derived actives.
Biotechnology is a great process for creating materials efficiently. Think about the amount of land it takes to grow a flower, the energy to harvest and ship and the resources it takes to process. If that same active can be made from bacteria or yeast, it can save those precious resources. It does require starting materials such as sugar as an input, so it’s not a completely self-sufficient process.
No. of biotech ingredients used: 9+
Materials made from food waste
Pomegranate seeds, Olive Squalane and Raspberry seeds are by-products of the food industry - things that would normally go to waste. It's the parts of the fruit that get left behind. But to us, they’re precious.
No. of food waste based ingredients used : 3
So there you go. This is the start - sustainability is a process, not a set of rules. And just to prove food waste is much nicer than it sounds, pictured is the Organic Red Raspberry seed CO2 extract (oil) in Environmental Moisture Light.